In-person testimonials have long been a staple of non-profit fundraising events. A beneficiary steps on stage, shares their story, and the room grows quiet. When it works, it’s powerful. But when it doesn’t? It can fall flat, feel rushed, or miss the emotional moment entirely. More and more organizations are discovering that video testimonials consistently outperform live ones —not because they’re less authentic, but because they’re more effective at delivering emotion, clari

Most business people think camera angle is a technical decision. Tripod height. Desk space. Whatever “works.” But after years of filming, reviewing footage, and watching how people respond to video, I’ve learned this: Camera angle isn’t technical, it’s psychological. Before your viewer hears your message, before they evaluate your expertise, their brain has already formed an impression of you. And it happens fast—within milliseconds. The angle of your camera plays a bigger ro

Every non-profit has a story worth telling — but too often, that story gets lost in text-heavy websites or long reports that few people read. In today’s fast-scrolling world, your organization needs something powerful, emotional, and memorable to capture attention. That’s where the right video  can transform your fundraising efforts. Whether you’re launching a new campaign, hosting a gala, or building awareness for your cause, there’s one type of video that consistently drive

Nonprofit organizations face the challenge of standing out and grabbing the attention of potential supporters. Video marketing is a powerful tool that can help nonprofits connect with their audience on a deeper level, communicate their message effectively, and inspire action. Research shows that if video and text are both available on the same website, 72% of people will choose to watch the video. If you're looking to harness the power of video marketing to drive conversions

In today’s fast-paced digital landscape, where consumers are bombarded with messages from every direction, brand storytelling has emerged as a vital strategy for businesses seeking to differentiate themselves. However, it’s not just about telling any story—it’s about telling the right story. Community-focused brand storytelling takes this concept further, weaving together the narrative of a brand with the fabric of the communities it serves. What is Community-Focused Brand St