Top 5 Videos Your Business Needs in 2026

pardimanproductions
11 hours ago
3 min read

Video is no longer just a marketing asset—it’s the foundation of how businesses communicate online. Whether someone discovers you on social media, your website, or through search, video is often the first interaction people have with your brand.

If you’re planning your video strategy this year, these are the five essential videos every business should have.

1. The Brand Story Video

Your brand story video answers the most important question a potential customer has:

“Why should I care about this company?”

This isn’t a corporate history lesson or a list of services. A strong brand story focuses on:

The problem you care about solving
The people you help
The values that guide your work

Think of it as the emotional introduction to your company. When done well, this video becomes the centerpiece of your website and helps new visitors quickly understand who you are and why you exist.

Where to use it:

Website homepage
About page
Sales presentations
Social media pinned posts

2. The Explainer Video

Once people understand who you are, the next question is simple:

“What exactly do you do?”

Explainer videos break down your product or service in a clear, engaging way. These are especially powerful if your offering is complex or unfamiliar to customers.

Great explainer videos often use:

Simple storytelling
Visual examples
Animation or graphics

The goal is clarity. After watching the video, someone should immediately understand how your product or service helps them.

Where to use it:

Product or service pages
Sales emails
Landing pages
Ads

3. The Customer Story Video

Trust is the hardest thing to earn online—and the fastest way to build it is through real customer experiences.

Customer story videos show how someone used your product or service and the result it created in their life or business. Instead of you talking about your value, your customers do it for you.

Strong customer stories focus on three elements:

The challenge the customer faced
How your business helped solve it
The outcome or transformation

These videos work because they feel authentic and relatable. Prospective customers can see themselves in the story.

Where to use it:

Sales pages
Email marketing
Social proof sections
Retargeting campaigns

4. The FAQ / Educational Video

Customers today prefer to learn before they buy. Educational videos answer the questions people are already searching for online.

This could include topics like:

“How much does this cost?”
“How does this process work?”
“Is this right for me?”
“What should I know before choosing a provider?”

By addressing these questions directly in video form, you position your business as a helpful expert rather than just another company trying to sell something.

These videos are also incredibly powerful for SEO and social media, helping people discover your brand while researching solutions.

Where to use it:

Blog posts
YouTube
FAQ pages
LinkedIn or Instagram

5. The Short-Form Social Video

Short-form video continues to dominate social platforms. Quick, authentic videos help businesses stay visible and relevant in daily feeds.

Unlike polished brand films, these videos are often more casual and conversational. Think of them as ongoing touch-points with your audience.

Examples include:

Quick tips or insights
Behind-the-scenes content
Industry commentary
Short answers to common questions

These videos keep your brand top-of-mind and help people feel like they know the humans behind the business.

Where to use it:

Instagram Reels
LinkedIn
TikTok
YouTube Shorts

Many businesses think they need just one video to stay competitive. In reality, a small set of well-planned videos should be a part of your marketing strategy.

If you focus on these five types of videos: