In-person testimonials have long been a staple of non-profit fundraising events. A beneficiary steps on stage, shares their story, and the room grows quiet. When it works, it’s powerful. But when it doesn’t? It can fall flat, feel rushed, or miss the emotional moment entirely. More and more organizations are discovering that video testimonials consistently outperform live ones —not because they’re less authentic, but because they’re more effective at delivering emotion, clari

Animation isn’t just for cartoons anymore. From marketing videos to explainers, social media content to internal training, animation has become one of the most effective tools in modern video storytelling—and for good reason. 1. Animation simplifies complex ideas If your message involves abstract concepts, data, or processes, animation can make them instantly understandable. Visual metaphors, motion graphics, and simple illustrations help viewers grasp ideas faster than talki

Most business people think camera angle is a technical decision. Tripod height. Desk space. Whatever “works.” But after years of filming, reviewing footage, and watching how people respond to video, I’ve learned this: Camera angle isn’t technical, it’s psychological. Before your viewer hears your message, before they evaluate your expertise, their brain has already formed an impression of you. And it happens fast—within milliseconds. The angle of your camera plays a bigger ro

Video marketing isn’t just for big brands with big budgets anymore. In 2026, small businesses are actually better positioned  to win with video—because audiences value authenticity, local connection, and real expertise over glossy ads. If you’re a small business owner looking to grow visibility, trust, and sales, here are five practical video marketing tips to focus on in 2026. 1. Focus on Helpful, Not Promotional Content Consumers are increasingly resistant to ads, but they

AI video tools are exploding in popularity—and for good reason. They’re fast, inexpensive, and incredibly powerful. But many businesses are rushing in without realizing the risks that come with using AI-generated video in their marketing. Before you rely on AI to represent your brand, here are the dangers to keep in mind: 1. Loss of Trust Audiences value authenticity. If viewers discover your video spokesperson, testimonial, or scene isn’t real, it can erode trust instantly.

…and avoid making another lifeless “corporate video.” Every company has stories worth telling. The problem? Most teams reach for the first idea that pops into the group chat, film it, and then wonder why the video lands with the emotional weight of a beige filing cabinet. Great stories take a little digging. You don’t have to be a filmmaker or a novelist—you just have to be curious. And you need the right people in the room. (Hint: it’s usually not the people with the corner

Every non-profit has a story worth telling — but too often, that story gets lost in text-heavy websites or long reports that few people read. In today’s fast-scrolling world, your organization needs something powerful, emotional, and memorable to capture attention. That’s where the right video  can transform your fundraising efforts. Whether you’re launching a new campaign, hosting a gala, or building awareness for your cause, there’s one type of video that consistently drive

If you're running a restaurant and not creating video content yet, you're missing out on a golden opportunity to connect with your...

In the age of Instagram, YouTube, and TikTok, video has become the most powerful tool in your restaurant’s marketing kitchen. It’s not...

In today’s fast-paced digital world, grabbing and holding attention is more valuable than ever. For small businesses looking to stand out, explainer videos offer a simple yet powerful solution. 1. Boost Engagement: People are naturally drawn to video content. An engaging 60-90 second explainer video can quickly showcase what your business does, why it matters, and how it solves a problem—keeping viewers interested longer than plain text ever could. 2. Simplify Complex Ideas:

In today’s digital world, trust is currency—and nothing builds trust quite like a happy customer sharing their real experience. That’s where testimonial videos come in. Testimonial videos combine the authenticity of word-of-mouth marketing with the emotional impact of visual storytelling. Unlike written reviews, video testimonials let potential customers see and hear genuine reactions, adding a powerful human element that builds credibility. When prospects see someone they ca

Video storytelling has become a powerful tool for small businesses to connect with their audience. With the rise of social media platforms and video-focused apps like TikTok, YouTube, and Instagram, video content is more accessible than ever. Here’s why small businesses should harness the power of video storytelling. 1. Humanizes Your Brand Video storytelling gives a face and voice to your brand, allowing you to build a deeper connection with your audience. Whether you're sha

Nonprofit organizations face the challenge of standing out and grabbing the attention of potential supporters. Video marketing is a powerful tool that can help nonprofits connect with their audience on a deeper level, communicate their message effectively, and inspire action. Research shows that if video and text are both available on the same website, 72% of people will choose to watch the video. If you're looking to harness the power of video marketing to drive conversions

In today's digital age, video has become one of the most powerful tools in the marketer’s arsenal. According to statistics, over 80% of internet traffic is expected to come from video by 2027. With video content continuing to dominate social media and consumer behavior, now is the perfect time for businesses to harness its potential. But not all videos are created equal. Different types of marketing videos serve different purposes, and each has its unique benefits. In this ar

In the age of digital storytelling, video content reigns supreme. With over 90% of consumers saying video helps them make purchasing decisions, creating a strategic video content funnel is no longer optional—it’s essential. But what exactly is a video content funnel, and how can it guide your audience from casual interest to loyal advocacy? Here’s everything you need to know about building effective video content funnels that engage, educate, and convert your audience. What i

In the ever-evolving world of digital marketing, video storytelling remains a cornerstone for engaging audiences and driving sales. As we move into 2025, new trends are emerging that promise to make video content more dynamic, personalized, and impactful. While polished videos and carefully curated content have their place, behind-the-scenes (BTS) video storytelling offers a refreshing, unfiltered glimpse into the heart of your brand, project, or creative process. By taking v

One of the most effective and engaging ways to capture your audience’s attention and build lasting relationships with potential customers is through short-form video content. From TikTok and Instagram Reels to YouTube Shorts, these bite-sized videos have transformed how brands engage with their audience, delivering key messages quickly, memorably, and often virally. If you’re looking to generate new business, short-form video should be part of your marketing strategy. Here’s

Businesses are constantly looking for ways to stand out and connect with their audience. One powerful tool that has emerged in recent years is the Business Story Video. These engaging and visually appealing videos can significantly enhance your website’s effectiveness. Here’s a closer look at the benefits of incorporating a Business Story Video into your online presence. 1. Captivating Attention First impressions matter, and a Business Story Video can help you make a memorabl

In today's digital landscape, video content is more essential than ever. From social media clips to corporate training videos, high-quality visuals can make or break your brand's engagement. However, creating compelling video content isn’t always straightforward. This raises the question: when should you consider outsourcing your video production needs? Here are some key factors to help you decide. 1. Lack of In-House Expertise If your team lacks the necessary skills in video

In today’s fast-paced digital landscape, where consumers are bombarded with messages from every direction, brand storytelling has emerged as a vital strategy for businesses seeking to differentiate themselves. However, it’s not just about telling any story—it’s about telling the right story. Community-focused brand storytelling takes this concept further, weaving together the narrative of a brand with the fabric of the communities it serves. What is Community-Focused Brand St